5 brief years in the past, Cisco launched into a , marking our first official foray into the game of golf. We acknowledged an trade ripe for transformation, the place expertise may play a key position in bringing the sport to a brand new era of gamers and followers whereas additionally embracing innovation that might complement the wealthy historical past of the game. Greater than ever, we felt it was a recreation that was prepared, like us at Cisco, to be extra inclusive, accessible, and welcoming to all.
As I look again at what we’ve achieved collectively over the previous 5 years, I’m immensely happy with the progress that we’ve made by means of our partnership. We debuted the first-ever ‘Related Course’ on the 2019 U.S. Open at Pebble Seashore Golf Hyperlinks, which marked the primary time a USGA Championship boasted course-wide Wi-Fi and led to a four-fold enhance in information consumption and practically three-fold enhance in connections. We labored hand-in-hand with the USGA through the COVID-19 pandemic when the world turned the wrong way up and so they wanted a accomplice to assist them seamlessly and securely deploy digital connectivity options to interact followers and function their occasion. And we’ve powered new broadcast experiences, corresponding to using 4D expertise, giving followers watching at dwelling a brand new perspective on their favourite gamers’ swings.
This 12 months, we’re constructing upon that progress at two of USGA’s marquee Championship occasions, the place we’re excited to debut , giving followers the power to observe the motion from each the U.S. Open and U.S. Ladies’s Open with 3D gap imagery and real-time radar information. USGA ShotCast may even archive each televised golf shot from each Championships and make them accessible to view digitally in close to real-time – a primary within the ladies’s recreation. This can be a game-changer for golf lovers like me, and yet one more approach that expertise can improve the expertise for viewers watching at dwelling.
At present, we not solely are proud to announce a continuation of our very fruitful partnership with the USGA, but in addition be aware that we’ve dramatically expanded our portfolio within the sport to incorporate organizations, occasions, and a roster of gifted particular person gamers who’re all positively impacting the sport of golf. actually marks one other inflection level in Cisco’s rising assist of the sport and our dedication to “Teeing Up Tomorrow” – fostering better inclusion in golf and creating extra alternatives for extra individuals to interact with the sport.
“Teeing Up Tomorrow”
We’re doubling down on our dedication to make use of our golf platforms to hold out our firm mission to energy a extra inclusive future for all, and at this 12 months’s U.S. Open and U.S. Ladies’s Open, we’ll present alternatives for standout Networking Academy college students to help with the set up and servicing of the community by creating Dream Groups at every occasion, together with the first-ever all-female Dream Crew on the U.S. Ladies’s Open.
But it surely goes even additional than that. We’re upping the ante throughout our portfolio – by creating alternatives for individuals of all backgrounds to realize their desires on this sport by means of our . It will come to life on the second annual Cisco Invitational, to be held in one of the vital historic and prestigious places within the recreation, Pebble Seashore, California at two of their world-class programs – Spyglass Hill Golf Course and The Hyperlinks at Spanish Bay – and matches the biggest purse in Tour historical past at $150,000. Moreover, the occasion will make good on our promise to offer enhanced taking part in alternatives, with a sponsor exemption into the 2023 TaylorMade Pebble Seashore Invitational up for grabs.
Whether or not it’s amplifying our assist of the USGA’s latest Championship, the U.S. Adaptive Open, and shining a highlight on these wonderful golfers who carry the game to new heights; or creating an Innovation Committee to carry collectively stakeholders throughout the trade to generate actionable concepts in the direction of the longer term enchancment of the game – there may be at all times extra to be carried out and I’m proud to say that you just’ll discover Cisco on the forefront.
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