### New Article: The Importance of Managed Obscatainment for MSPs

In the world of Managed Service Providers (MSPs), the landscape is constantly evolving. As clients demand more visibility and assurance in their digital experiences, MSPs are tasked with the challenge of delivering exceptional services that meet these needs. One tool that has emerged as a game-changer in this space is Cisco ThousandEyes, offering unparalleled visibility into network and application performance.

#### Why Managed Obscatainment is Crucial for MSPs
The demand for Digital Experience Assurance (DXA) is on the rise, with IT leaders recognising the impact of network performance on customer and employee experiences. However, many organisations still lack complete visibility into their network paths and digital experiences. This gap underscores the vital role of comprehensive DXA solutions, positioning MSPs as essential partners in their clients’ digital transformation journey.

#### Maximising the Opportunity with ThousandEyes
ThousandEyes provides MSPs with the tools needed to deliver high-quality services, addressing critical use cases with its observability capabilities. By leveraging ThousandEyes, MSPs can proactively resolve issues, optimise network performance, and enhance overall customer satisfaction. This positions MSPs as leaders in delivering superior digital experiences, enabling them to stand out in a competitive market.

#### Understanding the ThousandEyes Licensing Model
To effectively integrate ThousandEyes into their service offerings, MSPs must understand the licensing components. With Cloud Agents, Enterprise Agents, and Endpoint Agents serving distinct monitoring needs, MSPs can tailor their monitoring capabilities based on their clients’ requirements. By utilising a tiered unit consumption model, MSPs can scale their services while managing costs effectively.

#### FAQ
##### What are the key steps involved in creating a ThousandEyes managed services offering?
The key steps include assessing current services and customer demographics, brainstorming enhanced capabilities, designing a tiered service model, introducing service tokens (optional), developing a business case, and creating a marketing and sales strategy.

#### Conclusion
In conclusion, adopting a structured approach to developing and launching a ThousandEyes managed services offering can help MSPs align with customer needs and drive additional revenue. By embracing digital business assurance and leveraging the power of observability, MSPs can transform their service offerings and deliver exceptional outcomes for their clients. Engaging with Cisco Account Executives and Sales Business Development Managers can further streamline the service creation process and drive success in the managed services space.

#### Additional Resources
For further insights and resources on Managed Services opportunities for MSPs, visit the Cisco Partner Managed Services SalesConnect page and explore the latest blogs by industry experts. Stay connected with #CiscoPartners on social media for the latest updates and discussions.

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