A brand new look is coming to the Mississauga Race Weekend in 2024. After new possession dropped the marathon final 12 months to cater to the extra widespread half-marathon distance, the marathon is formally again, with a brand new title sponsor. On Wednesday, the race introduced its newest partnership, with Beneva, securing the insurance coverage firm because the title sponsor for the marathon for the following 4 years.
Beneva is about to carry again the famend marathon, creating a brand new and thrilling choice for runners in Ontario’s spring highway race season. Complementing the marathon, the occasion may even hold the 5K, 10K, and 21.1K distances.
This collaboration extends Beneva’s spectacular sponsorship portfolio, which already consists of the Quebec Metropolis and Montreal marathons. Runners can stay up for the inaugural Beneva Mississauga Marathon on April 28, 2024.
In a press launch, Beneva CEO Jean-François Chalifoux expressed the corporate’s satisfaction in supporting the Mississauga Marathon. “Being a associate of this occasion will allow us to share our mutual values with the neighborhood and enhance the attain of our model throughout the nation. Operating has many well being advantages, each bodily and psychological, and might attraction to nearly anybody. Our purpose is to assist create a pleasant sporting occasion for households, runners and supporters alike.”
The collaboration with Beneva marks a brand new chapter for the Mississauga Marathon. Race director Brad Melville shared his pleasure concerning the partnership and the assist from the Metropolis of Mississauga. “We felt we wanted to shelve the total marathon distance in 2023 till we had an acceptable route confirmed with enough Metropolis and sponsor assist,” mentioned Melville. “We’ve labored with metropolis officers to create a quick, scenic, and downhill route that may now function a Boston Qualifier.”
In 2023, greater than 3,000 runners participated within the three distances.
Beneva will look to construct on the success of the Mississauga Marathon over the previous twenty years as they plan for the following 4 years.
For these keen so as to add a spring marathon or race to their 2024 calendar, you possibly can register for the Mississauga Marathon at mississaugamarathon.com.