How Juul created a market, fueled a crisis, and why regulators failed to stop it : Planet Money : NPR


When the vape brand Juul first hit the market back in 2015, e-cigarettes were in a kind of regulatory limbo. At the time, the rules that governed tobacco cigarettes did not explicitly apply to e-cigarettes. Then Juul blew up, fueled a public health crisis over teen vaping, and inspired a regulatory crackdown. But when the government finally stepped in to solve the problem of youth vaping, it may have actually made things worse.

Today’s episode is a collaboration with the new podcast series “Backfired: the Vaping Wars.” You can listen to the full series at .

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Music: NPR Source Audio – “Comin Back For More,” “Sorry I Kept You,” and “Eku Oja Meta”

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